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Tottie is a young girls equestrian brand. The brand was lacking a definitive and strong style as they wanted to challenge and eventually compete with the likes of Johnnie Boden and Jack Wills.
I researched the market and developed findings to enhance the brand. From here I created concepts, searched for style shots, and designed print templates. I worked on brochures for Autumn/
Winter and Spring/Summer 2012.
Designed at DS Emotion.